Design Philosophy

Our design philosophy is one of simplicity. Clutter on a page reduces the attention the reader spends on a page. Bold graphic elements are welcome.

We design pages using CSS (Cascading Style Sheet) positioning, instead of using tables. This makes our pages more accessible to visually-challenged users, who might use a text reader in order to "view" websites. Tables interfere with the text readers' ability to present the page in an intuitive manner. They read the text in a table across the row, when the information may make more sense in a columnar format.

In addition, we specialize in ways to make your site more accessible to readers who can see, but are visually impaired. Larger fonts and fewer graphics make these pages more easily navigable.